What She Knows header.png
 

"What She Knows" is an e-newsletter targeted toward Utah women between 13 and 45 years old. My classmate and I created this newsletter for our senior capstone project. We each profiled three women who had different backgrounds and experiences, but who were somehow connected to Utah. We wanted to provide other women with role models and to showcase the variety of ways modern women find success and fulfillment. I created the logos, my partner created the website and we both marketed the newsletter across Instagram, Facebook and Twitter. Ultimately, we sent out six weekly newsletters to over a hundred subscribers, in which each subject told us what it is like to be a woman in the 21st century. 

For me, being a woman in the 21st century means I have the opportunity to share the stories of hard-working, intelligent and creative women every day. Read some of those stories below. 

 
 
  Photo provided by ISI Photos

Photo provided by ISI Photos

She knows how to kick it

Ashley Hatch picked up soccer when she was eight in Gilbert, Arizona, because a lot of her friends played. When she was 14, she started playing soccer seriously. By the time she was a freshman in college, she was a starting forward on BYU’s Division-1 team, where she scored 47 career goals and worked through a serious knee injury. Now, she’s fulfilling her childhood dream and playing for the North Carolina Courage after being selected second overall in the 2017 National Women’s Soccer League Draft, being named to the U.S. Under-23 Women’s National Team roster and training with the Women’s National Team.

 
  Photo provided by Tracie Cayford Cudworth

Photo provided by Tracie Cayford Cudworth

She knows how to focus

Tracie Cayford Cudworth has always been one to take advantage of the opportunities in front of her — a result of her upbringing. Her parents divorced when she was an infant. After the divorce, her mother, who had a master’s degree, worked as a high school English teacher to support the family, while her grandmother, who had high school degree, stayed home to raise Tracie and her sister. Both Tracie’s mother and grandmother pursued educations and careers that were great accomplishments, especially for their times, and they taught Tracie the importance of hard work and education. 

 
  Photo provided by Madeline Thatcher

Photo provided by Madeline Thatcher

she knows how to study 

Madeline Thatcher lives by the saying, “Be the Leslie Knope of whatever you do.” Knope, the idealistic protagonist in the comedy TV series “Parks and Rec.,” might seem like a surprising role model for a 22-year-old graduate student, but in fact, it’s quite fitting.

See the project on Facebook, Twitter and Instagram