Kayla Goodson


Experience

Human Rights Without Frontiers, Brussels, Belgium               September 2017-Present

Communications Intern

  • Establishing a social media plan to increase the NGO's reach and engagement
  • Send daily human rights e-newsletters to inform thousands of global subscribers
  • Designing new, social media-friendly logos and infographics to better brand the organization

Life Elevate, Provo, UT                                                                     April 2017-July 2017

Social Media Manager

  • Crafted content for Facebook and Instagram, posting once per week to inform the audience of the organization’s work
  • Increased interaction on Facebook posts by 600%
  • Established a LinkedIn presence to make business-leaders aware of the non-profit organization

Society of Professional Journalists, Provo, UT                               March 2016-June 2017

Vice President — BYU Chapter

  • Headed the relaunch of BYU’s chapter to re-establish networking and learning opportunities for students
  • Ran the club's social media and sent out bi-weekly email campaigns to 56 club members
  • Planned bi-weekly club activities including newsroom tours and professional panels

The Daily Universe, Provo, UT                                                        May 2017-June 2017

Senior Reporter

  • Wrote weekly in-depth stories on and provide solutions to community-wide problems and events
  • Connected with community members and leaders to improve the relevancy of a story

The Daily Universe, Provo, UT                                                        January 2017-April 2017

Metro Editor

  • Managed six student reporters and copy edited at least twelve articles each week
  • Pitched and enterprised story ideas each week, including art possibilities
  • Collaborated with other newsroom editors to publish the weekly newspaper

The Salt Lake Tribune, Salt Lake City, UT                                     May 2016-August 2016

Government Reporting Intern

  • Put together the daily news round-up emails sent out to over 4,000 subscribers
  • Wrote 2-3 articles per week about local politics in Salt Lake County
  • Enterprised story ideas by attending local meetings and building a strong network with local leaders

The Daily Universe's Capital West News, Provo, UT                    January 2016-April 2016

Reporter

  • Published several articles each week covering the Utah State Legislature for BYU’s news service
  • Attended hearings and extensively researched policy topics
  • Interviewed legislators, lobbyists, and community members

BYU College of Humanities Communications, Provo, UT           June 2015-December 2015

Writer

  • Contributed several articles per week to the College of Humanities’ website
  • Built relationships with alumni, faculty, and students throughout the college
  • Assisted in the execution of large-scale events and lectures 
  • Designed 5 web pages for the college’s website to showcase professor’s research and programs

Utah Valley Chamber of Commerce, Provo, UT                           October 2013-August 2014

International Business Intern

  • Researched political and economic topics to educate committee members
  • Formed working relationships with politicians, business professionals, and professors
  • Helped organize and carry out several large-scale Chamber events

Activities and Community Involvement

4-H Volunteer Mentoring Program, Spanish Fork, UT                   July 2015-July 2017

  • Dedicated 10 hours per month to mentoring a 12-year-old girl for two years

BYU High School French Fair, Provo, UT                                      April 2014-April 2017

  • Scored middle and high school students' French poetry recitations as a student advisor at the annual fair

Ted Scripps Leadership Institute, Denver, CO                                July 2016

  • Graduated from a conference with other regional leaders of the Society of Professional Journalists
  • Brainstormed ideas and learned about the latest leadership tools from SPJ

Avery and Addie BYUSA Campaign PR Team, Provo, UT             February 2016-March 2016

  • Assisted running several social media accounts and interacting with over 800 followers on Twitter, 1,700 on Instagram and 580 on Facebook
  • Helped plan and execute PR events, including an on-campus rally with live entertainment and photography, while encouraging students to vote in the student body presidential elections

Education       

Brigham Young University, Provo, UT                          2013-2017

Bachelor of Arts: Communications (News Media emphasis)

Secondary Major: French Studies

Minor: International Strategy and Diplomacy

Member of Pi Delta Phi (French National Honor Society) and Sigma Iota Rho (International Studies Honor Society)

Attended the Paris Study Abroad in fall 2014 and lived in French Foreign Language Housing for 1.5 years

Received the SPJ Award from the Utah Headliners Chapter 

Related Coursework: Adobe creative suite, social media management, digital media production, international security, international relations, open source intelligence, European politics, French literature, French culture, news reporting  

3.68 GPA